this post was submitted on 14 Jul 2024
24 points (92.9% liked)

Firefox

4156 readers
69 users here now

A community for discussion about Mozilla Firefox.

founded 1 year ago
MODERATORS
lightbeam24
24
Privacy-Preserving Attribution | Firefox Help (support.mozilla.org)
submitted 4 months ago by DeadNinja to c/firefox
4 comments fedilink hide all child comments
you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 16 points 4 months ago

This article seems to assume that advertisers don't want our identifying information, and are clamoring for an alternative to tracking that lets them measure ad performance anonymously, which is just not true. Being able to uniquely identify users and target them is a feature, and getting more data points from the browser just helps add to their profiles.