this post was submitted on 06 Jul 2024
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Microblog Memes

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[–] someguy3 43 points 5 months ago (20 children)

Knowing nothing about Hennessy, should I ask why?

[–] [email protected] 79 points 5 months ago (12 children)

Wikipedia page

Hennessy has a long-standing relationship with African American culture, especially hip hop. It has been described as "synonymous with rap music and African Americans, who are the brand's major consumers and advocates". While music, especially the 2004 2Pac song "Hennessy" has been credited with popularising the drink, some historians have pointed to a much older relationship, which began when African American servicemen encountered cognac in France during World War I and World War II.

Hennessy has actively pursued this consumer group for decades. It targeted minority audiences as early as the 1950s, when it placed advertisements in African American magazines like Ebony and Jet, used African American models, and hired African American employees. By some estimates more than two thirds of Hennessy sold in the United States is consumed by African Americans. It is sometimes referred to as "Henny".

Hennessy appears frequently in the lyrics of popular music, and by one estimate the words "Hennessy" or "cognac" are referenced in more than 1,000 songs.

[–] [email protected] 9 points 5 months ago (11 children)

So French Cognac from the actual city of Cognac...

How does it taste? I mean stereotypes aside... Is it good? Maybe they can turn a blind eye if it's really nice booze.

[–] eltrain123 19 points 5 months ago

Cognac is essentially distilled alcohol from grapes… think about using wine to make distilled alcohol. I’m not positive, but I think I t was originally a way monks thought they could preserve wine through distillation and reconstitute it back into wine at a later time, but turns out not to have worked like that. Once you boil off the alcohol and discard the mash, you don’t get the ‘wine’ part back.

It’s just a different base to ferment and distill into a hard spirit. Because it starts as a sweeter fruit than grains, like rye, wheat, or barley, it tends to have a sweeter flavor. It’s particularly nice as a warm drink in the winter, but a bit sweeter than bourbon.

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