this post was submitted on 24 Jun 2024
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I don't agree with the can example. Those are physically smaller and lack meaningful slack fill.
Your points stand for the first purchase. After that people will know the proportion of chip to air, and be annoyed by it. If they could do a bag smaller with minimal chip breakage and less air they would both succeed at getting more bags out per pallet and be lauded for not cheating people by selling air.
The slack fill is functional, and I don't see much incentive to over do it.
You underestimate how little people think when purchasing things. None of this would be a problem if everyone looked at the price per 100g first, but ooo 3 $5... And then the size reduction usually goes alongside a packaging change, like jumbo or family size; "New look, same great taste!". It's all a distraction, out of sight, out of mind and all that.
Also, the 330ml cans are taller, and because of the square-cube law they only need to be a little skinnier to be smaller. They're also not usually displayed next to the normal 355ml cans. Out of sight...
Also, who is going to laude a big corp product for a logistics change in the first place? I barely see anyone complaining about shrinkflation for packaging reasons as it is. I'd see a better slack fill level on one product and think, "This must be old stock" or "This is the last time we'll get bags this dense".