Coffee

8457 readers

2 users here now

☕ - The hot beverage that powers the world!

Coffee gadgets - It's always great to learn about new gadgets. Please share your favorite hardware or full setups. It might inspire newcomers to experiment!

Local businesses - Please promote your local businesses. If you are not the owner of the business you are promoting, kindly ask the owner if it's okay. It would be great if the business has a physical store to include an exterior or interior shot.

founded 2 years ago

MODERATORS

martijn

[email protected]

Supermarket coffee marketing is getting… intense (rblind.com)

submitted 6 months ago by [email protected] to c/coffee

34 comments fedilink hide all child comments

With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 1 points 6 months ago

Sure, I was just trying to say that while some people will dislike the flavor of the currently vaunted light roasts, even when properly brewed, I think there is a pretty sizeable number of people who would like them well enough, but just find it too much hassle. Especially outside of the specialty coffee scene, where you see more and darker roasts, in my experience

When Costco or someone puts out a dark roast on the shelves, they generally aren't competing for customers that drink single lot beans from your favorite café, they're looking to get the people who find McDonald's coffee or Dunkin Donut's good enough, but want to save a bit of money by brewing at home.