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Supermarket coffee marketing is getting… intense (rblind.com)

submitted 6 months ago by [email protected] to c/coffee

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With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

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[–] [email protected] 1 points 6 months ago

There’s room for preference, I can enjoy a dark roast blend, but they seem to be really leaning into it these days.