Coffee

8034 readers

11 users here now

☕ - The hot beverage that powers the world!

Coffee gadgets - It's always great to learn about new gadgets. Please share your favorite hardware or full setups. It might inspire newcomers to experiment!

Local businesses - Please promote your local businesses. If you are not the owner of the business you are promoting, kindly ask the owner if it's okay. It would be great if the business has a physical store to include an exterior or interior shot.

founded 1 year ago

MODERATORS

martijn

[email protected]

Supermarket coffee marketing is getting… intense (rblind.com)

submitted 2 weeks ago by [email protected] to c/coffee

34 comments fedilink hide all child comments

With global warming (and other factors) affecting coffee production and prices, I’ve noticed a couple of interesting patterns in marketing strategies for household and white label brands.

Everything is extra intense, high intensity, intensity 11 (probably comes with a free Spinal Tap record)… Robusta roasted past 5th crack, no doubt.

I also spotted a bag of highly exclusive “100% Robusta.” At this point I’m waiting for the other shoe to drop and for them to market “0% cyanide” coffee.

How’s everybody else’s grocery shopping experience these days? Is this a big trend in your area?

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 1 points 1 week ago

There’s room for preference, I can enjoy a dark roast blend, but they seem to be really leaning into it these days.