this post was submitted on 16 Jun 2024
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I don't understand this mentality. If we oppose monopolistic sales platforms when it's Amazon, Google Play, or the Apple store why should we turn a blind eye when suddenly we like a particular company.
I'm not contesting that Steam offers the best user experience by a mile (it truly beats Epic and Gog by miles), but that doesn't erase the downsides of having a single entity with a grip on the entire market.
I don't think it's quite as simple as "let's crack down on steam like other monopolies" as what do you crack down on?
They do little to no anti competitive behaviour, clutching at straws would be that they require you to keep price parity on steam keys (except on sales).
All these other monopolies do lots of shady stuff to get and maintain their monopoly, so you generally want to stop them doing those things. Steam doesn't do anything shady to maintain it's monopoly it just carries on improving it's platform and ironically improving the users experience and other platforms outside of their own.
Like what do you do to stop steam being so popular outside of just arbitrarily making them shitter to make the other store fronts seem ok by comparison?
The 30% cut is often something cited and maybe that could be dropped slightly, but I'm happy for them to keep taking that cut if they continue to invest some of it back into the eco system.
Look at other platforms like Sony, MS who take 30% to sell on their stores, THEN charge you like £5 a month if you want multiplayer and cloud saves etc. Steam just gives you all this as part of the same 30%.
Epic literally does anti competitive things like exclusivity and taking games they have some stake in off other store fronts or crippling their functionality.
Steam has improved how I play games, it has cloud saves, virtual controllers, streaming, game sharing, remote play together, VR support, Mod support and this is all part of their 30%, the other platforms take same and do less, or take less but barely function as a platform.
Anti monopoly is great when a company is abusing it's position, but I don't feel Valve is, they are just genuinely good for pc gaming and have single handily made PC gaming a mainstream platform.
It is very much not clutching at straws to claim that. That policy is a major element of the Wolfire v. Valve case. You can also look at how despite charging a 12% platform fee, Epic Games Store does not sell games 18% cheaper.
It's an abuse of Steam's established market share and consumer habits to coerce publishers into not offering consumers a fair price on other platforms. It very literally stops EGS from competing on price, which is pretty much the only area where Epic can beat out Steam, since Steam otherwise is much more convenient, provides more functionality, and has more community-generated content (i.e. workshop material).
It's hard to say that isn't anti-competitive, especially because such a policy is only effective due to Steam's existing market share.
This is a fair complaint against Epic, I agree.
Other people are making good counter arguments, so I'm just going to address one bit:
Epic hasn't been running their game store for very long, and they've been operating it at a loss to secure market share. They lose hundreds of millions of dollars a year on their store. This is mostly due to them buying exclusive rights to games, but my point is that the EGS is not a successful, self sustaining business. Epic taking a 12% cut doesn't mean that 12% is enough money, because their whole business model is about losing money to attract users.
You also have to remember that the storefront cut is an upfront cost with an unclear long-term cost. Valve is promising to always host the game and cover the bandwidth for every future download and update, no matter how many updates or how many times someone downloads it. Not to mention that they also will host mods, provide matchmaking, video streaming, and many other benefits.
It's also not about whether 30% is the right number or not. It's about how Valve has made it impossible to choose a different number at all.
The argument has little to nothing to do with Epic's business strategy—it's 12%, along with the 30% of Steam, is merely a feature of the landscape in which publishers operate. Whether 12% is sustainable for the platform long-term or not, Valve is coercing the market so that publishers cannot take advantage of it.