Technology
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Sure, what’s the issue here? The article doesn’t say Apple is charging anyone for the appointment. This sounds like a premium experience for prospective customers with $3500 to blow that might not want to figure all of the initial setup stuff out themselves.
They’ll take these opportunities to figure out how to make the self-service as smooth as possible, and start selling without an appointment once that’s been smoothed out.
Plus an appointment is not required for those that have an iPhone with LiDAR which is probably nearly everyone who is considering purchasing this.