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The 2024 Vancouver Mayor’s Budget Task Force Report recommends selling naming rights and running sponsorship campaigns for Vancouver Assets (bc.ctvnews.ca)

submitted 5 months ago by [email protected] to c/[email protected]

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A volunteer-run group tasked by the City of Vancouver to analyze its budget is suggesting the city generate revenue from city assets through selling naming rights and running sponsorship campaigns.

"Vancouver Mayor's Budget Task Force recommends selling naming rights to increase cash flow". Isabella Zavarise. 2024-01-24T03:45Z. CTV News Vancouver (https://bc.ctvnews.ca/vancouver-mayor-s-budget-task-force-recommends-selling-naming-rights-to-increase-cash-flow-1.6739602)
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[–] Nogami 4 points 5 months ago

When you build it yourself you get to name it. When it’s city (public) money you don’t.

Sonsorship subscriptions are fine though. I’d even suggest that a certain portion must be set aside in a fund that generates interest or investment revenue.