this post was submitted on 20 May 2024
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Yeah exactly, but to get to that point we needed to message it to consumers as such for ~20 years. Similarly, in OPs example, the 20mg feels similarly to a 40mg, but with half the nicotine - clearly the measurement on the box is being used as a proxy for "how does this feel" (no clue if that has a measurement/is measureable) but could definitely message it similarly