I really love Tolkien and Jordan, and also GRRM... I would treat competing against them as entirely accepted and obvious.
Teenagers buying Tolkien, C. S. Lewis, or Jordan for the first time... Wonderful. Of course you will be stocked there... These are the gateway to the genre, IMO.
It shouldn't be viewed negatively or as a sort of competition - which is why I respect the meme.
I don't know who she is, but I think she has a valid argument.
She's fighting against the Zipf law. VSauce made a nice video about it years ago. Popular books being more exposed lead to popular books being even more sold hence more popular, leading even less space for new books.
https://www.youtube.com/watch?v=fCn8zs912OE
Yeah but she's a woman so instantly her opinion is invalid.