The vision "air" that's Apple's version of the meta ray bans is going to be their next major product line.
If they get it in ~$500-1000 they'd sell like hotcakes. The reviews on the Meta raybans are surprisingly positive with the biggest gripe being it's from Meta and people don't trust it.
Apples big privacy focus and their local first implementation of AI make it really compelling alternative to the Meta offering. Assuming it pairs with iPhones (and their built-in ML cores) it also drives iPhone sales similar to the watch.
Apple could do so much with an ecosystem play with something like that and it would/could also be a "fashion icon" the way white earbuds became synonymous with Apple and the way airpods don't look "dorky" because everyone has them.
It's fun to hate apple on Lemmy but I think they'd crush with something like this. An AR glasses setup integrated in their ecosystem with privacy respecting local processing.
I'd seriously consider switching to an iPhone if I got something like that.