Because Meta will harvest and profit of the data.
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If we're talking about something like LLaMA (i.e. people can run the model locally) then it's impossible to do that directly. A model can't collect data, metrics, phone home, anything like that by itself. The article sounds like it's talking about that kind of thing, not providing a service that people can access a model through (in the lines of ChatGPT).
we need competition!
Is that the similar thing as llama they published before?
Edit: typo
LLaMA is only free for personal use. Also the actual model got leaked a week after the paper.
IIRC it was only supposed to be for research purposes. Individuals wouldn't have been eligible.
This was the initial strategy of OpenAI and the reason for which it was created: put pressure on Facebook and Google. It worked in its own pervese way, I would say.