don't use google. basically any engine is better. I would recommend using a searxng instance. Soi that nobody can ever enshittify it ever again
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If search engines really wanted to fix this--and it would require Google and Bing taking action, not smaller search engines--they could de-list any company that engaged in SEO so that nothing from that company showed up in searches at all.
That would just change how SEO worked, since the old methods would be less optimal. Search engines have to rank results somehow, and whatever that is there's going to be some way to game it.
Maybe I should have said that any attempts to game ranking--versus actually creating content (e.g., no repackaged content)--would result in being blacklisted until such content was removed.
Use searx: https://searx.github.io/searx/ It provides the expected results and do not track you. You can even host it yourself
Or you can take a look at the list of instances here: https://searx.space/
Maybe if less people sucked the dick of LLMs then it wouldn't pervade every facet of our lives?