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Why are tech company's so interested in my boring ass data? (self.asklemmy)

submitted 10 months ago* (last edited 10 months ago) by Daft_ish to c/[email protected]

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Like why do they care how many times I go to porn hub every day or that nothing gets me harder than a free use MILF? Why do they care that I don't know how to spell consistency so I have to Google it every 3 months.

What the fuck is wrong with people?

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[–] hperrin 39 points 10 months ago (9 children)

Money.

Your data can help sell you stuff. If they know you’re into MILFs, they can sell advertising to the MILF companies. Then you see a bunch of MILF ads. The more they know, the more they can target you. Eventually we’ll have ads in our dreams like in Futurama.

[–] [email protected] 2 points 10 months ago (4 children)

I'm still not convinced that this actually works, or at least not in a way that justifies the expense.

Maybe it's because of GDPR, but the kind of ads I see and the products I would even consider to buy don't overlap very much. Case in point: I'm a man in my 30 and get bombarded with female beauty products (almost aggressively marketed at women). Why would that expense of ad budget make sense? Sure, I might buy a lipstick for my partner, but is that worth that much ad budget?

[–] cmhe 1 points 10 months ago

It doesn't matter if it works or not, there is a market for it, so people/companies pay for it.

A lot of this is about selling promises of clicks or customers, and to be convincing they need to surveil everyone and boast with the amount of data they have.

Many people buy in crypto currencies, just because of promises. At some point this bubble will burst, question is when.

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