this post was submitted on 07 Mar 2024
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Oh man, I kinda hope this is the thing that kills EA.
But it probably won’t :(
Edit: not to mention, I’m pretty sure this is just a euphemism for “we’re going to fire 30% of our workforce”.
Despite all the hate AI tools get here, they havr their uses
Why not make your workforce 30% more productive and make your products 30% better?
Instead companies are using AI tools to make the same shitty product with less labour cost.
I can see them replacing artists to Ai generate art assets like in-game posters, promotive material, concept art.. AI will have its uses, but I see them using it to fire the low hanging fruit like artists.
One game already replaced the voice actors for AI except when they needed a character to grunt. It's all downhill from here for a bit.