Graphic Design

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spammedevito

Infiniti wins the contest for strangest car logo rebrand of the year (www.creativebloq.com)

submitted 2 years ago by spammedevito to c/graphic_design

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I try to be pretty open-minded about rebrands, because I don't know what the brief was, but this one did make me chuckle. It seems like a massive undertaking for some very subtle changes. The reasons they give are pretty funny, and they even have a brand sound and a BRAND SCENT!!!!!!!!!!!!!!

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[–] TesterJ 1 points 2 years ago (1 children)

It just clicked with me that the logo is supposed to be a road going off into the distance, to infinity. It's a single vanishing point. Mind=blown.

[–] spammedevito 1 points 2 years ago

Yeah, the original logo works pretty well, it's the letter I, it's a road to infinity, easy peezy. In the new mark, the road just looks arbitrarily cut off. Kids these days with their cut off roads grrr, get off my lawn!