this post was submitted on 02 Jul 2023
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Cars - For Car Enthusiasts
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I think they have a huge backorder on these. They're probably raising price because they can't make enough to meet demand.
That is my understanding as well.
I think this will kill some demand though which might result in trucks sitting on lots this time next year. If RAM and Toyota come out with their own compact trucks Ford may be forced to introduce some incentives with that kind of MSRP.
The success of the Maverick means everyone is now trying to make a compact truck to compete with it. Competition is usually good for the consumer.
I hope so. I think the demand for the Maverick and the hybrid in particular showed there is a strong market for compact trucks.
Looking forward to seeing what other OEMs put forward.