this post was submitted on 30 Nov 2023
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Apple
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They dropped PPC for Intel. Within two years, Jobs was on stage lamenting the partnership as Intel frequently missed deadlines or just simply couldn’t deliver. It took them a while, but we all saw it coming and I’m sure Apple couldn’t have been happier dropping such a shitty company that did nothing but hold onto its monopoly. The blackberry of processors.
They then partnered with AT&T as their exclusive carrier and again, within just a year or so, top VPs would take shots at them during their keynotes. Within a few years, the arrangement was changed.
Qualcomm has been a thorn in their side for over a decade. They have sued them. Publicly called them out on their exhortation pricing.
There’s no way, given Apple’s dedication to perfection, will they just suck it up and stay with them. Their pricing structure alone is enough reason to build their own modems.
If all of your relationships end because of animosity between you and your partner, it may not be that your partners are the difficult ones.
You’re not wrong. Apple are relentless perfectionists and expect the same from their partners (they have unparalleled QA requirements that most small manufacturers just can’t meet). No one. And I mean no one seems to like working with them! They demand… a lot.
But that’s what makes their products so polished, while everyone is still shipping cheap plastic crap.