this post was submitted on 22 Nov 2023
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From u/fablegrimoire,
"Gamedev here. This is NOT normal. I suspect a bug happened on Valve's side.
EDIT: checked our Steam email again: "If you do not add a USD price to these columns for your game before November 20th, we will default to the standard USD pricing you already have in Steamworks.", seems like manual input was explicitly needed after all, but I'm not the only dev who missed it apparently.
Here's a summary of what happened:
Game developers are now discovering this and are hurriedly manually changing the prices to make it fairer to LATAM and MENA regions. We just did that and are waiting for Valve to approve the change.
I promise that outside of AAA publishers like EA, almost no game developer wanted this to happen. We're aware that this is counter-intuitive and we know it won't help with sales (or our reputation) at all."
Thanks for the clarification! It wouldn't make sense for Valve to make a scummy move like this.