this post was submitted on 01 Oct 2023
132 points (95.2% liked)
World News
32519 readers
585 users here now
News from around the world!
Rules:
-
Please only post links to actual news sources, no tabloid sites, etc
-
No NSFW content
-
No hate speech, bigotry, propaganda, etc
founded 5 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
Can you tell more about the target markets?
Hyundai and Kia, outside the US, are some of the most reliable cars you can buy. They're almost up there with Toyota and Honda, but aimed at the more budget end of the market.
For some reason, probably corruption, they can get away with selling much shitter cars in the US, so of course they do. Same way TV manufacturers can put ads on their TVs and the yanks lap it up as long as it's cheaper lmao ๐
Is it corruption? The US car market is pretty competitive.
I suspect the cars are cheaper in South Korea mainly due to tarrifs, shipping, and localization.
Also, ads provided by the TV itself came from Chinese companies making their TV's cheaper for Chinese consumers, so it isn't an American idea.
Hyundai has factories in the USA. Tarrifs and shipping shouldn't really apply here.
Not all cars are built in the USA, and even then parts may be shipped over.