this post was submitted on 30 Oct 2024
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This is cool but will any of it explain the most pressing MrBeast question: why does he smile like that? I'm assuming it's because he's always thinking about how terrible a person he is.
I believe its because they A-B tested his thumbnails, editors found that they vacuumed slightly more eyeballs when he was smiling, and updated the thumbnail images of him not smiling with photoshop.
The fault isn't with the photoshop though, he just doesn't have a soul so it actually looks like that when he smiles.
I keep hearing that stupid-face thumbnails generate more clicks and more and more people do it, and yet every single person you ask says they think it’s fucking stupid, including the creators themselves. I really wonder who these people they A-B test this with are, or if this is just some Google Autoplag Bot that estimates it’s better because it falls flat into their uncanny valley home territory.
The masses that watch his videos are not the people you'd find on Lemmy and probably not in your friend circle. They are people who click the videos on the YouTube homepage from their Smart TV and probably aren't even logged in.
They A-B test it themselves. At least some do. You can actually run multiple thumbnails on YouTube for the same video and see what does best. Linus Tech Tips also did this manually and found the face ones do better.