this post was submitted on 10 Oct 2024
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It already happens, videos contain sponsored segments added by the creator.
But even those have a solution in the form of Sponsorblock, which crowdfunds the location in the video containing sponsored segments in order to skip them.
Google should face the fact that they won't ever be able to win.
Sponsorblock works with static timestamps provided by users. This would not work if the ads are inserted at randomized times.
Even at randomized times, we could create an algorithm to detect them.
Especially since they are obliged by the EU to clearly label ads. So just look for the label.
Ah ok I didn't know the EU thing. For the algorithm it's a cat and mouse game. You could try to detect it by hash signatures of the segments or some kind of image detection but they could in turn add bytes to change the signature or other attributes. Could require a lot of effort on the blocking site to have the indicators up to date.