this post was submitted on 30 Jun 2024
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Apple created HIEC for themselves. They use it within their own gargantuan ecosystem to their own, personal benefit and to the benefit of people all-in on Apple devices. When it's time to send it outside, they automatically gets converted to JPEG/MOV files.
They do not care if you like it or if you even use it.
Heif is covered by patents in the mpegla patent pool of which apple is a member. They have a vested interest in it becoming mainstream.