this post was submitted on 10 Jul 2023
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This is great. This is how it always should have been.
Organization of any kind needs a Twitter page or subreddit? No, they need their own official, self-controlled Mastodon instance anyone can see and listen to and interact with, even without accounts on that specific instance. They need their own kbin or Lemmy instance to make and administer their community on and have control over, everyone can still participate even without signing up for accounts on that specific instance.
You don’t see governments or companies using gmail, now do you. Well, small unprofessional companies do, but everyone else has a domain, website, mail server and all the usual internet infrastructure in place. Why should companies and governments use TweetBook or Snapstargram for official communication when they can host their own instance. For the time being, the problem has been that large majority of the people are using these unstable platforms, so companies decided to follow.
Eh, lots of companies use gmail it's just masked by being their own domain and part of g suite.
Gmail itself, in that situation, is just a frontend to the mail server. You can use the same domain, on any mail server, with any frontend, and it would work just as well. It's just that Google Workspace apps are familiar to most users. But even then, the industry leader is Microsoft with their Office Suite which is yet another option
It's still Google's mail server. The mail client is irrelevant.