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Junk websites filled with AI-generated text are pulling in money from programmatic ads
(www.technologyreview.com)
this post was submitted on 10 Jul 2023
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I wonder what the "apex" for all of this is - as in, when do we hit critical mass and the advertisers pull out of this nonsense dumpster fire that is the current internet.
Surely, at some point, if the advertisers know they're advertising to no one aside from bots on websites that host fake content, then they will pull out and the service providers will have to try and actually make the internet "usable" again? Perhaps I'm being too generous.
As long as advertising metrics show positive ROAS (return on ad spend) then businesses will keep throwing money at it regardless. Even when some do drop out the ad cost will drop (due to the pricing model used) and ROAS will go back up for everyone else.