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The more kindly you act, the more beautiful you appear. And the more consistently you are kind—the more kindness is seen as a fundamental part of your character—the more impact it has on how other people rate your looks.

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submitted 1 week ago* (last edited 1 week ago) by ooli to c/getlaid
 
 

The “True Sensation” dildo is a fleshy, silicone tool that measures exactly 7 inches and has the ability to vibrate (three different frequencies), thrust (seven different speeds), and self-heat (up to 105 degrees Fahrenheit). It’s just like the real thing, James Guo, the founder of Our Erotic Journey, assures me from his office in Irvine, California. Best of all—everything is controlled through the app AMZ.

“It connects to someone that’s oceans away,” he says of its potential for creating all kinds of sexual fantasies. Teasingly, he adds: “There’s also music that can match the intensity of the vibration.”

True Sensation is just one offering featured among the wide inventory of Our Erotic Journey, the sex toy brand Guo launched in 2019. Its online store, which boasts more than 200 products, is a pleasure chest of sexual self-amusement. Take your pick: There’s the lipstick-shaped vibrator, a remote-controlled rotating butt plug, various cock rings, something called the “Gravity Rocket” (a clitoral suction vibrator with seven massage modes), and a smattering of glow-in-the-dark accessories. “Those are for the ravers,” Guo jokes.

The sex tech market is estimated to triple by 2030, exceeding $100 billion globally in sales. The demand for products, from AI-assisted companions and personal wand massagers to sexual wellness apps, sits at an all-time high. At a moment when industry trends favor artificial intelligence and remote sex exploration, Guo just wants to make eccentric, high-quality vibrators. He’s betting big on toys.

In the years since launch, Guo has built Our Erotic Journey into a quietly influential brand through intentionally whimsical designs and an insistence on quality products. “I know production,” Guo says. His family, he tells me, owns an auto-parts factory in China, and what he learned from the business—how the factory system runs, the science of machines, what style of packaging attracts customers—he leveraged for OEJ.

Guo admits that the initial product line—about 20 toys, of which the Sec Duo vibrator for couples remains a company best-seller—was devised to “fit the market.” “We self developed the first batch through modding, R&D, scaling, all that stuff,” he says. “Everything since that represents more of who we are.”

That’s how OEJ’s six themed collections came to be. The Cristal collection is for glass toys while the Space, Thrillz, and Lit collections are for truly uninhibited pleasure seekers (one features a dildo called “The Girthquake,” that exploits a specific, if sometimes worn out, racial fantasy).

But where Guo, who is 35, sometimes falls short in imagination, he more than makes up for in vigilance. “Users expect and deserve products that meet stringent safety standards, and any deviation can damage a brand’s reputation irrevocably,” he posted in an XBIZ editorial in September. “Partner with trusted white-label manufacturers rather than gamble on the unknowns.”

When I ask Guo about the editorial, he stresses that the success of sex tech is determined as much by the innovation involved in the products as the quality. “We want to be more of a bridge from human to human,” Guo says, “not just from toy to human.”

Even with promising market projections—another estimate goes so far as to predict sales could surpass $121 billion by 2030—industry analysts are not convinced that the future of sex tech is in toys.

It’s a “very oversaturated market that is now avoided by many,” says Olena Petrosyuk, a partner at the consulting firm Waveup. This year, she adds, investors “are looking away from ‘commoditized’ trends”—sex toys, but also sex content and social platforms. “Many failed to prove the economics and scale. The category is still fairly stigmatized,” she says. “OnlyFans being a massive exception.”

So what do consumers want? Petrosyuk says wellness, AI, and immersive realities are hot right now. “Practically every new sex tech startup is thinking in terms of AI use cases,” she says. “If it’s AI toys—companies are looking into how they can anticipate and respond to the user’s needs. If it’s robotics—we see companies looking into sex bots. If it’s content—it’s hyperpersonalized sex personas.”

Guo tells me he is not phased by talk of AI sex robots—“a low-volume business,” in his estimation—because many people cannot afford the high price tag. Continued success, he believes, is will come by expanding on the company’s themed collections. OEJ works directly with US and Canadian distributors; it is not a direct-to-consumer business, though he says customers do occasionally order via the online store.

Although ecommerce is the industry standard in retail and electronics, taking more of an old-school approach works for Guo. Next year, OEJ plans to launch a Zodiac collection, crafting 12 unique toys for each astrological sign. It’s an appeal to the Co–Star fanatics of Gen Z. “Every generation is different,” he says.

The company’s mostly nonexistent social media presence only seems to add to their Wonka-like mystery. “We’re just bad at it,” Jerry Chen, an operations assistant, says. “We’re really focused on production.”

For now, that business model seems to be a hit. Our Erotic Journey recently won the “Best Pleasure Product Manufacturer—Small” prize at the 2023–2024 AVN Awards in Las Vegas, a litmus test for newbie brands in the adult content world. OEJ also received the O Award for Outstanding New Product for “Sexy Pot,” Guo’s marijuana-leaf-shaped vibrator, a customer favorite.

Clearly wanting to capitalize on its unexpected success, Guo says, “It’s time we gave it a sister or brother.”

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A recent study published in Frontiers in Psychology offers new insights into how testosterone might affect men’s interpretations of women’s social signals. Researchers found that testosterone heightened men’s sensitivity to specific friendly cues, particularly among men who viewed themselves as more attractive, though it did not broadly increase the tendency to overestimate women’s romantic interest.

Men’s tendency to sometimes over-interpret friendly cues from women as romantic interest, known as the “sexual misperception bias,” has long intrigued psychologists. Some suggest this bias may be a result of evolutionary pressures, given that misinterpreting interest might have had greater reproductive consequences than occasional misjudgments. In terms of reproductive success, a missed opportunity to connect with a mate could have more impact than a rare mistaken advance.

Testosterone is a hormone commonly associated with mating and social behaviors, and researchers believe it may influence men’s perception of social cues. Although previous studies have examined testosterone’s effects on behavior and attraction, little was known about whether it directly shapes men’s interpretations of social interactions with women. This study aimed to fill that gap by exploring testosterone’s effect on men’s perception of romantic interest in social scenarios.

“I have long been interested in bridging ultimate and proximate levels of explanation, that is evolutionary explanations of the why questions (what is X for?) and explanations of the how question (what are the mechanisms responsible for X?),” said study author Stefan M. M. Goetz, who is affiliated with Michigan State University’s Charles Stewart Mott Department of Public Health.

“The sexual overperception hypothesis has become a key example in evolutionary psychology. It suggests that due to the adaptive advantage of minimizing missed mating opportunities, men tend to overestimate sexual interest,” Goetz explained. “While researchers have studied many ‘how’ questions on sex differences in behavior, few have investigated whether testosterone, a hormone mediating male-typical traits, links to this bias—and none has shown causal evidence.”

The researchers studied a group of 190 heterosexual men aged 18 to 40. These participants, recruited through media, databases, and universities, were randomly assigned in a double-blind setup to receive either 11 milligrams of testosterone or a placebo. This meant neither the participants nor the researchers knew who had received the actual hormone.

After the administration, participants interacted briefly with a female research assistant, who was instructed to behave in a friendly but non-flirtatious manner. Two additional observers, unaware of the study’s purpose, later rated video recordings of the interactions to ensure the assistant’s behavior appeared consistently friendly.

Following the interaction, participants completed questionnaires to assess their perceptions of the assistant’s interest and their own levels of attractiveness. This setup allowed the researchers to investigate how participants’ self-perceived attractiveness influenced their interpretation of the interaction, especially among those who received testosterone.

The researchers found that testosterone did not broadly increase men’s tendency to overinterpret friendliness as romantic interest. However, testosterone appeared to increase sensitivity to specific friendly behaviors, but only in men who rated themselves as moderately or highly attractive. Men with lower self-perceived attractiveness did not show a stronger response to friendly cues after receiving testosterone, suggesting the hormone’s effect may depend on a person’s self-image.

Interestingly, testosterone also appeared to increase men’s tendency to “project” their own romantic interest onto the female assistant, particularly among those who saw themselves as more attractive. For example, men who rated themselves highly attractive and received testosterone were more likely to interpret friendly cues as romantic interest if they were also interested in a connection with her.

Goetz highlighted five key takeaways from the research: “First, and this is true of the sexual misperception literature in general, guys, when you first meet a woman, she is probably not interested in having sex with you,” he explained. “In fact, for both men and women, the base rate of interest is quite low; men’s just happens to be slightly higher, which leads to the well-documented overperception bias among men. Second, people tend to infer other people’s mental states by projecting our own.”

“Third, overperception is particularly acute if a man thinks that he is attractive. However, this doesn’t mean that a woman won’t ever be interested in him. For one, attractive men (self-perceptions are correlated) do receive greater sexual interest from others, and these men may learn to incorporate this into their perceptions despite the resultant overperception. Past research has suggested that, especially for attractive men, prolonged courtship can generate reciprocal attraction. However, this should not be taken as encouragement to pursue someone who has shown no interest—persistent unwanted advances constitute harassment and should be avoided.”

“Fourth, testosterone likely plays a role in generating overperception, particularly among men who think of themselves as being attractive, and increases the tendency to project one’s own interest,” Goetz continued.

“Finally, I want readers to understand that testosterone does not cause ‘masculine’ behavior in a straightforward, ineluctable manner. Gendered behaviors are the result of a complex mix of social and biological factors. Cultural stereotypes of testosterone as the sole cause of masculine behavior have not been borne out by the data. For one, in our study we did not observe a main effect of testosterone, meaning that other factors (individual differences and contextual factors), in conjunction with testosterone, influenced these behaviors. Additionally, while these effects were detectable across a large sample of men, knowing an individual’s testosterone level will not be very informative with respect to his behavior.”

While this study sheds light on the influence of testosterone on social perception, there are some limitations to consider. For one, the use of a single female confederate during a brief interaction may limit the generalizability of the findings, as her specific style of friendliness could have affected the results. In future research, incorporating a variety of female participants with differing interaction styles and involving more naturalistic settings could give a clearer picture of how testosterone affects perceptions in varied contexts.

“The interaction was very brief, lasting only three minutes,” Goetz said. “While people do rapidly form impressions of others, sussing out mental states over the course of a single interaction likely requires more time. I would like to see these results replicated and extended to situations that more closely resemble human courtship; that is, repeated encounters.”

Additionally, the study only provided a single dose of testosterone, limiting conclusions about the long-term effects of testosterone on social perception. Investigating longer-term hormone administration or comparing these results to those of natural hormonal changes could provide deeper insights into how testosterone influences these biases over time.

“We only tested the causal effect of acute changes in testosterone and only after a single dose,” Goetz explained. “(Basal testosterone was positively correlated with overperception, but in our design, it cannot be causally linked to perception—e.g., it could be the case that men who regularly overperceive sexual interest experience heightened testosterone as a result.) Many androgen-linked traits, including psychological traits, are to some degree shaped by organizational effects of androgens, which are largely permanent and emerge during developmental sensitive periods. Additionally, acute changes may become more apparent after repeated exposures.”

“The effect of current hormone levels often depends on these prior organizational effects. Intriguingly, facial masculinity may reflect levels of prenatal testosterone exposure; and facial masculinity has been linked to men’s self-perceived attractiveness. If facial masculinity is a useful proxy for organizational effects, including it in the statistical model could help to address whether the association with self-perceived attractiveness and perception stems from inflated self-appraisals and/or past experiences, or from organizational influences of testosterone which then amplify the influence of acute testosterone changes.”

“In a similar manner, some research indicates that sensitivity to acute changes in testosterone depends on basal levels,” Goetz added. “Reported in the supplemental material, we found that the effect of acutely raising testosterone on projection of long-term sexual interest was smaller among men with higher basal testosterone, suggesting that those with lower baseline levels were more sensitive to equivalent increases in testosterone. Thus, sensitivity to acute changes may be an important factor in moderating testosterone’s effects.”

These findings enhance our understanding of hormone-driven social behavior and pave the way for further research into the nuanced ways testosterone may shape human interactions, potentially validating evolutionary explanations.

“Ultimately, I believe greater attention to proximate mechanisms can help establish the validity of evolutionary explanations,” Goetz said. “If putatively adaptive sex differences such as men’s sexual overperception can be shown to be causally mediated by sex hormones, this strengthens evolutionary accounts while challenging purely sociocultural explanations. The same is true if the reverse is found.”

“I think this research illustrates the value of integrating different levels of analysis in psychology. Understanding both why a behavior exists (evolutionary explanations) and how it works (biological mechanisms) gives us a more complete picture. Plus, this kind of work helps demystify the role of hormones like testosterone in human behavior—showing they’re part of a complex system rather than simple triggers of stereotypical male behavior. Recent methodological advancements in behavioral endocrinology are finally enabling researchers to address testosterone’s causal role in human behavior.”

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