Not sure I understand. My point was that fake meats were seen as a great stealth solution. If only the meat was completely realistic, meat lovers would switch to it. Like smoking and electronic cigarettes, basically. No, it was never a solution that would please purist vegans. But personally I just want people to eat less meat, even tech bros if possible. So I was hopeful.
And it turns out it's not enough. Both Impossible and Beyond are tasty and pretty damn realistic, I have tried them. But the revolution did not happen. The cost differential and dropped and doesn't fully explain it. The psychological resistance is just tougher than expected.
We can be cynical and nihilist, or we can take a win, however tiny it is.
Let's remember that for the vast majority of the world's people, meat is either a banal feature of everyday life or an expensive luxury and an object of aspiration.
Changing the narrative is going to be hard. The fact that this is even on the agenda at such an international meeting is progress.