Because they want to go public and get as much money as possible. They wonβt be able to do that unless they demonstrate that they can monetise their platform.
this post was submitted on 13 Jun 2023
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I see it as a good old Foucault problem of Knowledge/Power.. By using their app, more knowledge can be visualised about the subject. More knowledge - > more power. Which in turn makes them more interesting to investors.
Tencent should know some more details.
Ads.
They want to make sure you see ads so they can get revenue. A user that uses a website, even on mobile, could be using an adblocker. By forcing you to use the app they have full control of what ads you see and how often, thus incerasing the price at which they can rent that ad space.