this post was submitted on 10 Oct 2023
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Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps... like Apple’s own iMessage.

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[–] [email protected] 282 points 1 year ago (1 children)

AFAIK there is no open source messaging app that support RCS yet. It's not even included in android AOSP (or is it? I can't find any reference). It would help with adoption if google actually open-sourced the RCS client app.

[–] [email protected] 183 points 1 year ago (10 children)

They won't let any third party apps use it so they are basically as bad as imessage.

[–] [email protected] 31 points 1 year ago (2 children)

The simple fact that iMessage has 0 interoperability makes it much worse than everything else.

So I doubt RCS could be as bad except if they remove the ability to operate with other RCS clients. And even for Google and Samsung that would be extremely stupid.

[–] [email protected] 29 points 1 year ago (10 children)

At least it sends standard SMS to everyone without an iPhone. Wouldn't call that 0 interoperability

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[–] [email protected] 125 points 1 year ago (4 children)

Okay, Samsung is the party with some credibility here. It's a lot harder to hear Google whine about messaging standards when their churn in messaging has been hilarious and embarrassing.

[–] CosmicTurtle 129 points 1 year ago* (last edited 1 year ago) (10 children)

I've lost track of all the messaging apps they had:

  • Hangouts
  • Chat
  • Gmail Chat
  • Google+
  • Voice

I'm sure I'm forgetting a few.

[–] [email protected] 56 points 1 year ago

Google Talk

[–] [email protected] 33 points 1 year ago

There's also Duo, which turned into Meet. it's basically Google Facetime.

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[–] Earthwormjim91 27 points 1 year ago

Samsung has 0 credibility here because they just use Google messages and Google’s Jibe implementation of RCS.

If Google drops Jibe for something else, it means Samsung is as well.

RCS isn’t really a standard anymore either. Once Google put out their own proprietary Jibe implementation, everyone just adopted that instead of putting in the work to implement it themselves. All the carriers in the US use Jibe as their RCS backend, and Samsung moved to using Google Messages as their default messenger. And all RCS messages go through Google servers.

If Google decides to do something else and drop Jibe, like they have with every other messaging service they have had, that’s it for RCS.

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[–] [email protected] 116 points 1 year ago (22 children)

Unless the EU makes them, they're not adopting rcs. I could see them putting out an imessage app for Android though. Probably ad supported to make the experience extra shitty for us. They'd quickly own the messaging market, at least in the US.

[–] Dran_Arcana 148 points 1 year ago (66 children)

Internal memos explicitly stated execs were worried that if they brought iMessage to android, poor families might buy their kids cheap android phones instead of iPhones.

You can't make this stuff up

https://www.theverge.com/2021/4/27/22406303/imessage-android-eddy-cue-emails-apple-epic-deposition

[–] [email protected] 37 points 1 year ago (1 children)

The audacity of parents trying to buy something less expensive in these crazy inflated times

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[–] sebinspace 91 points 1 year ago (18 children)

Friendly reminder that none of these asswipes are your friend :)

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[–] [email protected] 86 points 1 year ago (2 children)

Gotta love how Google has spent the last, what, 10 years?, fighting iMessage and losing due to their own short-sightedness/lack of focus and incompetence. The company that dethroned MSN Messenger couldn't win a fight against an opponent that, on a global scale, represents ~25% of the mobile market. Meanwhile, Whatsapp dominates the instant messaging world.

[–] Salamendacious 51 points 1 year ago (8 children)

I really thought Facebook overspent when they bought Whatsapp for $1B but I was wrong. It took Google too long to finally get behind a single messaging strategy. That's just poor leadership.

[–] [email protected] 26 points 1 year ago

Messaging with Google is a funny story thought. They had something that worked and destroyed it by defederating it

After that they had like what 10 more apps, and multiple one not link together from their own services

Google photo has its own, google Drive too, probably other as well, and then there's Google Meet...,

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[–] dm_me_your_feet 31 points 1 year ago (3 children)

iMessage will have to open up bridges to other messaging services soon regardless thanks to being a Gatekeeper under the EU Digital Markets App.

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[–] Porgey 81 points 1 year ago* (last edited 1 year ago) (11 children)

While Apple should adopt RCS, I cannot help but feel that Google is being extremely hypocritical. They complain about iMessage being proprietary, but their implementation of RCS isn’t open source, and I believe they even mentioned they have no plans to open it up for 3rd party devs to implement it into their own sms apps. This just feels like an iMessage equivalent for Android. It has rich features that are exclusive to Android as a platform (more specifically exclusive to Google Messages or whatever the app is called now)… just like iMessage within iOS/MacOS/iPadOS..

[–] Prethoryn 32 points 1 year ago (4 children)

Yeah, the only issue is that RCS is actually better and the counter argument is that Apple is breaking the messaging platform by not implementing it in some way.

The other point to make here is that iMessage wouldn't have to just disappear. They could continue to support iMessage while just allowing text messages to be better for those who just don't want an iPhone. The whole thing is hypocritical on both sides. Apple has convinced it's users, very successfully might I add, that it is an Android problem and instead of having choice over your phone, you should just buy an iPhone.

As someone who works in IT this is really not the answer users should get. To me, this is equivalent to, "your computer quit working? Just buy a new one." But imagine you only had one choice and it's because that company refuses to just improve standard text messaging for all users across the board but iPhone users don't understand that Google has a method to fix this problem Apple just refuses to make it a better experience for everyone.

Additionally, I think RCS is an open platform. Google's fork of it carries encryption and group messaging integration. Point being Google genuinely has a viable iMessage solution to non iMessage texts. Apple wouldn't even have to stop using iMesaage.

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[–] scarabic 63 points 1 year ago (2 children)

MKBHD closed this topic for me forever. Apple is never going to open up. It provides them tremendous value. They don’t give a shit if Samsung taunts them lol. They want your teenage kids taunting their friends over their green bubbles. And it’s working.

[–] [email protected] 24 points 1 year ago (3 children)

Only happens in Muricaland. In every other countries I visited, WhatsApp rules.

[–] scarabic 23 points 1 year ago (1 children)

WhatsApp is also addressed in that video.

It’s great in countries where it is so dominant that it is everyone’s default. (That’s not everywhere except America, BTW)

Anywhere it’s not 80%+ dominant already, you are stuck trying to convince everyone and their grandma to switch their message app and that just doesn’t work.

Plus… more Facebook on my phone? No thanks. I’m not saying any other company is an angel but Facebook is known to be the devil.

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[–] neblem 52 points 1 year ago (1 children)

Why should anyone care about RCS? The trend has been to get everything into data instead of carrier owned services for two decades now, we don't need another SMS (it will likely always be a fallback). What we should move onto is a carrier and device type angnostic universal standard protocol over TCP / QUIC like XMPP or Matrix, with SMS as the backup.

When you get a phone you can get an phone system account and a telephone number already. Modern apps in the Google ecosystem should already recognize you are already signed in with Google and sync your contacts. Since almost everyone is already in the Google ecosystem, if Google supported it they could have extended their XMPP implementation in Hangouts to allow messaging directly via XMPP to those contacts and SMS for anyone not yet in the system (similar to how Signal did, Apple does, and Google does now with RCS). Unlike Apple, since its just XMPP, users can still add friends and be added by friends on other XMPP servers (ex. their ISPs, their own, or a third party). They could have supported or jumpstarted a new very simple open source alternative app for that portion for AOSP if the EU complained. Eventually Carriers could have supported passthroughs for those still on feature phones and other users of SMS to use the number@carrier accounts to hit XMPP users with generated SMS numbers for non-SMS users (pushed either by business necessity or part of a government / teleco org like GSMA staged removal of SMS and telephone numbers). It's all data at the end of the day.

Instead, they developed a whole new protocol to fluff the telecos and keep the now badly managed telephone number system even more necessary allowing spammers and allow the problems of legacy SMS to continue.

Apple, Google, and Samsung should all be shamed for not supporting fully open protocols and necessitating dependency on user harming stacks.

[–] dustyData 41 points 1 year ago (6 children)

This sounds nice at a superficial level, but there's a lot of reliability and backwards compatibility issues being ignored. During natural disasters and emergency situations, internet and cellular data are the first to fail. It's not casual. For the phone and SMS (GSMA) protocols are sturdy enough that they can operate with very simple, low energy consuming and highly reliable machines. Internet data services on the other hand consume way more electricity (more expensive to have them operate with backup generators, for example) and are more delicate and prone to failure. They also need to be replaced more often. 100% of national emergencies systems run on phone and SMS tech, that could reliably operate for several decades with little maintenance that would cost billions to replace them with internet based system that were as reliable and durable. And then on top of it all, wired phones can even operate without electricity and connect with cellular terminals to contact other phones and cellphones. Only the tower needs to have power. There's just a lot banked of that reliability that most modern conveniences don't have.

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[–] jcs 48 points 1 year ago (6 children)

Imagine a world where we can adopt a scalable, secure, open communication protocol where users can use whatever app they want. Imagine humanity moving past the diaspora of special-snowflake chat apps and on to better things.

[–] [email protected] 23 points 1 year ago

Move on? Hell you could just move back to xmpp when people were using aim, gtalk, trillian clients, digsby, nimbuzz...

Some of us are old enough to remember the golden era.

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[–] notannpc 44 points 1 year ago* (last edited 1 year ago) (13 children)

Breaking news: Apple and majority of its users still don’t care.

I’d love to have RCS, but it’s not a make or break feature for me, and I’m tech savvy enough to know what it is and what it does. Good luck trying to convince the average consumer to give a fuck about invisible tech that doesn’t meaningfully change their experience.

[–] [email protected] 67 points 1 year ago

Well, it would change their experience. They would see improved photo quality to/from Android users via text messages. But Apple has managed to train people to think that Apple's refusal to put iMessage on other devices is somehow a shortcoming of Android.

[–] c0mbatbag3l 59 points 1 year ago (1 children)

Considering how much time Apple users spend bitching about green text bubbles and "shitty android photos" it would meaningfully impact their experience when talking to anyone that's not on iPhone.

[–] ki77erb 36 points 1 year ago (5 children)

They blame Android for that for some reason. Makes no sense.

[–] knotthatone 28 points 1 year ago (1 children)

Apple deliberately makes it appear that way so the competition looks bad.

They don't really advertise the fact that they're quietly intercepting all of their customers messages to other customers and routing them through a proprietary network.

And if you dare leave, messages from your old iPhone friends mysteriously won't arrive unless you proactively deregister your number from iMessage or it eventually expires out.

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[–] krakenx 43 points 1 year ago (10 children)

Apple is not going to change this unless legally forced to because it is quite possibly the biggest driver of iPhone sales.

A whopping 87% of American teens use an iPhone, and the green text from Android SMS is the biggest reason. At that age people will do almost anything to fit in and get a date, and the green text was chosen specifically to elicit an "eww" response. Most of those teens will likely will continue to use iPhones as adults because it's what they know.

[–] [email protected] 28 points 1 year ago (1 children)

Meanwhile outside of the United States basically no one uses iMessage. Precisely because it's so terrible it interfacing with non-apple devices. Everyone just uses WhatsApp which will work with anything.

Of course WhatsApp's quite a crap program as well missing basic functionality but at least it's not device specific.

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[–] cheese_greater 38 points 1 year ago (2 children)

I'd be ok with everybody adopting Signal protocol but I can safetly say no government anywhere would "allow" that

[–] owatnext 35 points 1 year ago (14 children)

I am beyond bummed that Signal abandoned SMS support. It worked, it isn't a constantly evolving standard. Just leave it alone, Signal!!

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[–] [email protected] 36 points 1 year ago (7 children)
  1. EU passes the chat interop legislation.
  2. Apple is forced to do RCS.
  3. ???
  4. Corpos that shout now declare victory.

First privacy, then USB, now RCS.

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[–] [email protected] 29 points 1 year ago (6 children)

This is the best summary I could come up with:


Samsung has released a new video in support of Google’s #GetTheMessage campaign which calls for Apple to adopt RCS or “Rich Communication Services,” the cross-platform protocol pitched as a successor to SMS that adopts many of the features found in modern messaging apps... like Apple’s own iMessage.

The video, titled “Green bubbles and blue bubbles want to be together,” shows a Romeo and Juliet-style conversation between two users who want to be together, but who are kept apart by one of their “parents.”

The “bubbles,” of course, are a reference to Apple’s iMessage interface which shows feature-rich blue bubbles for messages sent between Apple users, and discordant green SMS bubbles with reduced functionality when Android users participate in the chat.

This two-class system is especially frustrating in countries like the US where about half the population is using an iPhone and the other half is running Android on a Samsung device.

Apple, of course, has every incentive keep the status quo as a form of ecosystem lock-in, but it might be forced to open up its messaging service as a result of the EU’s Digital Markets Act (DMA).

Regulators are currently investigating whether iMessage meets the bar to be considered a “core platform service” under the rules, which would compel Apple to offer interoperability with other messaging services.


The original article contains 232 words, the summary contains 218 words. Saved 6%. I'm a bot and I'm open source!

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[–] [email protected] 28 points 1 year ago* (last edited 1 year ago) (10 children)

Apple will never listen, but maybe the EU could decide it's important enough issue for them to force it. It's starting to feel like we should just go to them, first. I'd like to imagine we have another candidate problem for regulation enforced fixing, with Mac laptops' long-standing displayport multistream problem. Macs will only mirror and never extend to an nth monitor over displayport splitting ... but the availability of thunderbolt adapters as a workaround takes some of the "oomph" out of that argument. That one's been around like ten or more years.

The other issue alluded to by another commenter, though, is that rcs is not low-level in Android os quite like SMS is. Like the API to get the information into other competing apps is not there, so it seems a little bit hypocritical.

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