That doesn't take lot ressource for communication on both social network.
this post was submitted on 26 Feb 2025
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It depends how they are doing it.
People learned years ago that there is a big difference between microblogs (twitter), blogs (facebook and tumblr), and message boards (reddit). And there are major differences even within those. The post you make for tumblr and the post you make for facebook are targeting very different audiences. Which IS time consuming for a good community manager and is shitty 100 character blog posts for someone's nephew.
From checking out their bluesky, it looks like proton is pulling out of all the microblogs in favor of just reddit (https://bsky.app/profile/proton.me). Which sucks but is "fine". And it is likely more that positive engagement on Mastodon was just too low to even be worth multi-posting once every two weeks. Which.. is something a lot of not shitty companies have decided to be the case.
That said: I didn't check twitter because fuck that shit. If they are still super active there then, yeah, ridiculously "sus".
It's kinda weird though. Mastodon can have a pretty high character limit, on par with a reddit comment length.
The instance my author account is on has it set to a much higher limit. Enough so that I can post a short story in two, maybe three sections.
If it's the lowest possible character limit that's the problem, they could definitely get around that with damn near zero effort.
Which is whatever, I get that streamlining social media reduces time costs, I'm more questioning the one they chose in terms of how much upkeep it'll be compared to other options. Reddit is going to have a lot more bullshit to wade through.
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Honestly they should be using https://publer.com/ or something similar. Makes publishing and maintenance of social media very easy. If you have a large org it makes sense to publish to multiple platforms.
There's not much point in "post and ghosting" to platform if you're not going to engage with its' users. You might as well just direct people to your blog instead.
I agree!
Other "like" tools to publer have comment/reply options so it just goes to the HR/publicist/etc... I used to be part of a fortune 500. Its the only way to actually keep up with anything. Keyword finding, etc...etc...Its all automated nowadays. Im actually not sure about publer specifically on this so im not going to say its possible or not.
At this point, most have some sort of Mastodon integration since the API was pretty simple to pull in.