Interesting story. Although the "$10bn" a year in damage is the usual bullshit about piracy. It's impossible to estimate how much people would have been spent by the consumers if they hadn't pirated content - they probably just wouldn't have bothered watching whatever it is pirated via a different route. The method of just saying "this is what we would have charged for this so this is what we much have lost" is dubious.
I do feel some mixed feelings that public money and resource is directed towards what is essentially an issue of copyright infringement, albeit on an industrial scale. But I suppose I can see the argument that an organisations of this scale would probably be linked to other criminal activities and organisations.