You lot have it fucked up. There were three things that Musk bought Xitter for.
- The dataset. He's positioned himself that even if all else fails he can recoup some of the investment by selling that off. But if his AI endeavour is a success, it's worth it.
- Political power. The impact of Xitter on recent elections will be studied for generations.
- Sycophants. Ego is the bane of mortals but for narcissists, it's everything. He now has sycophants on tap. So much so that he may even be able to fulfill his dream for x.com making it into the WeChat of the western world.
His Twitter purchase has already paid for itself.