They fact that they were only apparently just realizing this in “early 2023” says a lot more about the US auto industry.
this post was submitted on 17 Sep 2024
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Ford has known about this for a few years already
Considering Chrysler stopped making sedans in 2016 and Ford stopped in 2018, I think they were well aware how far China was ahead. They didn't even bother trying to compete and just make cars for people who will take the longest to make the switch to electric.
"Jim, this is nothing like before," Lawler told Farley, per The Journal.
"These guys are ahead of us," Lawler added. Farley's fears were piqued again in May when he made another trip to China, The Journal reported.
"John, this is an existential threat," Farley told Ford board member and former Goldman Sachs executive John Thornton after his trip.