Asklemmy

Hrm. No one has mentioned the decline of middle class wages.

I remember in the ... late 70s/early 80s my mother would drag us to the mall nearly every weekend. She was there to buy clothes. She always wanted something new and she wanted to try on at least a dozen items before buying one or two. I was thrilled when I was old enough to go off to the record store and/or hobby store while she did that. Earlier, I begged to go the the toy store, but was typically refused. Later, I was at the book store getting paperback scifi.

I don't think people have as much disposable income as they did then. I don't know many people who can buy as much frivolous stuff as my folks used to. I guess I could technically buy stuff all the time, but I want to save fore retirement. My folks had pensions. I have to put it away myself.

Malls were being killed by big box complexes before Amazon was prevalent, but the one-two punch didn't do them any favors.

I see it as a combination of things...

Big box retailers.
Online sales.
People stopped going to movie theaters.

So what's the reason to go to a mall? Crappy food court food?

When I was a teenager the local mall made it quite clear that they didn’t want teenagers in the mall. I think it just stuck for a lot of us.

It was always short sighted tax policy. We're just living with the blowback.

But in 1954, apparently intending to stimulate capital investment in manufacturing in order to counter a mild recession, Congress replaced the straight-line approach with "accelerated depreciation," which enabled owners to take huge deductions in the early years of a project’s life. This, Hanchett says, "transformed real-estate development into a lucrative ‘tax shelter.’ An investor making a profit from rental of a new building usually avoided all taxes on that income, since the ‘loss’ from depreciation canceled it out. And when the depreciation exceeded profits from the building itself—as it virtually always did in early years—the investor could use the excess ‘loss’ to cut other income taxes." With realestate values going up during the 1950s and ’60s, savvy investors "could build a structure, claim ‘losses’ for several years while enjoying tax-free income, then sell the project for more than they had originally invested."

Since the "accelerated depreciation" rule did not apply to renovation of existing buildings, investors "now looked away from established downtowns, where vacant land was scarce and new construction difficult," Hanchett says. "Instead, they rushed to put their money into projects at the suburban fringe—especially into shopping centers.

http://archive.wilsonquarterly.com/in-essence/why-america-got-malled

I long for third spaces.

The mall is an ouroboros that demands I spend. But if it had a park combined with it, if it was just a series of semi-connected strip malls around a central or spread out park/walking path I'd be there constantly.

The mall just isn't a enjoyable place to hang out unless you truly have no other choice, and even teenagers who don't are opting to hang online because it's less expensive and doesn't require transit.

What killed the mall:

• It was an experiment on the 3rd place (read up on it) and it failed at that.

• Big box retailers wanted big, huge, gigantic stores. So they left malls to open them.

• Being surrounded by parking structures doesn't look appealing.

• High rent for mall space.

• Amazon.

• *Other entertainment options are much better now with streaming tv, video games, etc.

Anecdotal, but I grew up in the heyday of malls and my local mall was one of the largest, and is now one of the most famous dead malls. The mall was in decline when Amazon was still in its infancy, mostly still selling books. Buying clothes online was considered lunacy at the time because there was no fitting rooms to try things on. Still, vacancy was on the rise in the mall and once a few violent crimes started happening inside that was all she wrote. "Big Box" stores like Walmart became more of a draw than driving all the way to the mall.

I think the reasons for the death of the mall are more complex, just like the death of the department store. There were lots of weird tax incentives, both for developers, and for (mostly white) residents fleeing the urban core during the 90s. Those were not sustainable. Malls themselves were a bit of a private equity shell game which couldn't last. The story of dead malls is more about capitalism and land use policy than just Amazon.

I'll never forget Forest Fair Mall in those first years though. It's 1.5 MILLION square feet, and it was absolutely packed, especially during Christmas. Humongous fountains, sand sculptures, live music... every single spot of its airfield-like parking lot was full. The only thing today that I think comes close, if younger people want the experience, is the main concourse of a top ten airport.

Malls were just a way to privatize mainstreet and allow the ownership class of capitalists to extract more money from a local economy through large chain stores and to give them private control over what used to be public space.

Now the middle class is worth a fraction of what it used to be, their purpose has dissolved.

People use Amazon instead of the mall because they can still afford the Temu-level garbage Amazon sells.

The mall was dying by the 80's, there was a sharp decline by then (I recall seeing numerous malls going vacant in the 90's, around the country).

The things that drove mall popularity (especially things like large, enclosed, air-conditioned space), were no longer novel. Most cars were air-conditioned by then.

I'm sure there are many other factors, like the growth of free-standing single-vendor buildings (so construction and management costs must've changed).

Amazon really had nothing to do with it.

The rise of the suburban mall and its downward spiral are pre-Amazon, and largely had to do with tax decisions and costs to the public sector, though online shopping did accelerate the collapse. Slate, 2017: The Retail Apocalypse Is Suburban

Birthed by and killed by capitalism. Tone deaf retailers charging too much for not enough for too long PLUS general trend to take away "free" public places where regular people can casually gather and kill a few hours having low/no cost fun.

Amazon did more for killing off small businesses – the big box store chains did more for killing off shopping malls (their preference is the strip mall where they can showcase their entire frontage (and do an end-run around building codes))

and yes, everyone is too broke on top of everything else

More joint households have both members in the work force limiting the amount of shopping being done between 9-5. Add to that the ease of ordering shit online. All of which is on top of malls requiring minors to be accompanied by adults. Add it all together and the result is noone goes to malls anymore.

Conventional brick and mortar retail is extremely expensive to maintain. It has less to do with Amazon specifically, and more to do with the rise of online retail & direct to consumer business models more generally. Don't get me wrong, Amazon was a huge pioneer in that area, but it would have happened one way or another.

My favorite stores in the mall in the 80s and early 90s were the Electronics Boutique, Waldenbooks, Tape World or Sam Goody, and Sharper Image. None of those thing exist anymore. When I go to the mall now, it's 90% clothes and jewelry, and I'm just not that interested in it.

My kids like the rock/skate shops like B&C, Hot Topic, Zumiez, Vans... but it's still just basically clothes.

our mall had an arcade, a waldenbooks, and a kiosk that sold gorgeous glass dragon figures.

can't get any of those at amazon.

i miss it. :(

as someone who lives in a fairly densly populated area, malls are almost directly tied to income levels of the local populace. malls in poorer neoghborhoods closed. upscale malls in rich neighborhoods are still thriving.

I think higher education may have played a role. Kids have to spend more time studying for longer into their life. Less time for careless days of youth when every job requires 10 years of experience. Young people have been obsessing over how to fluff their CV with credentials rather thing just living life.

As someone who lives through the height of the mall era I'm sad to see the go personally. However before online shopping it was sort of a pain in the ass. Not only did you have to go to the mall for clothes shopping sometimes you would have to go to more than one. I remember school clothes shopping would be a multi day affair to buy some jeans and shirts and a pair of shoes. If the mall didn't have the store you needed you would sometimes have to drive really far to go to that store. If the mall didn't have what you needed you were sort of SOL. So when online shopping started to provide anything you want in a few clicks it was not just the hard to obtain stuff people bought it was everything else too. But it's sad so many teenage sagas played out in malls for me. Friendships were solidified and dating occured there. It was a place you could hang out for a few hours with no parents and navigate teenage social life. I am sure teens will just do something else but it holds a special place in my memory.

Speaking from an outside perspective; malls (what we call shopping centres) in Australia didn’t die anywhere near what has happened in the US. We have a very different geographic landscape (hyper-concentration of population in city centres) and definitely don’t have the same level of penetration that companies like Amazon do, but we have shared a lot of the same economic headwinds that the US has. From my armchair perspective, this would generally suggest that it’s less to do with economic position and more to do with idiosyncrasies of the US, but I have absolutely no data to back that up.

In addition to the other replies, items there were just too expensive. Now, items are too expensive without the mall, and it's not to do with regular/mid-low level management, supply chain costs, but due to price gouging, in order to pay executive, board, and and other major share holders/investors. (See the Economic Policy Institute reports on this, for more info).

One of the big problems is horrible city planning since the malls were just built anywhere they could be crammed into. Combine that with a very car-centeric country and you get very little reason to go out to the mall with the advent of the internet.

Its not any one thing, but a system of many things working against malls in a variety of manners:

• The distance of malls from city centers stemming from white flight
• Real estate development costs
• Tax benefits and subsidies
• The availability of online shopping and delivery
• The appearance of super marts like Walmart, typically in other rural or suburban areas
• Easier access to entertainment through the internet, social media, and mobile devices
• Changing social norms
• COVID

Big real estate killed malls. They aren't as efficient at generating rent due to their maintenance and upkeep costs, so real estate holdings firms are hell bent on liquidating them, subdividing them, and redeveloping the land piecemeal in ways that better optimize for fine access control and not having to take care of any "dead" non-money-making spaces such as the concourses between the stores. Instead: just parking lots between store fronts.

Now there's a Walmart, a Home Depot, an Applebee's, a mattress store, a liquor store, and maybe a transient party supply store that will occasionally occupy a space on a seasonal basis. When a slot isn't occupied by a tenant, they get to shut off the power, water, and climate control completely, and not have to end up wasting electricity or fuel conditioning the air of a space no one goes to right then.

If you WANTED to make a mall work, you could, especially if you added faux "residential" space (actually retail space where the product being sold is storage and privacy, with "sleep" being "against the rules" but they built it to intentionally not know that that's what the "customers" are doing there). Residential malls would guarantee a constant customer and worker base as people come and go to visit family and friends and end up shopping along the way.

But they don't want that.

They want to sell a MINIMUM viable product, and charge maximally for it.

Combinations. Amazon, smart phones, how kids hang out, poverty, giant stores like target and wal mart..It's a bunch of reasons that all hit against malls.

Malls haven't been the only hit over the decades. "Cruisin" is no longer a thing. Teens used to spend hours on nice nights driving up and down a certain stretch of road in nearly every city somewhere.

More kids used to ride bikes around for funnies.

Drive in movie theaters used to be huge.

Things always change and it's almost never just a single reason.

I think it is safe to say, the internet i general killed malls as people stopped leaving their homes the way they used to in general.

Indoor malls have been on the way out for a while. They're large Indoor spaces that need to be heated or cooled and attract young people with no money and nowhere to go. Also in a mall you only buy so much as you tired of carrying it around. An outdoor Plaza encourages people to go back to their car and unload.

I think "malls" in the traditional sense of giant concrete behemoths with nothing but row after row of stored and fast food were killed by online, but if you open up the definition a bit, some are thriving.

Like where I live, it's an 'archology'. A mix of residential units on top and commercial on the bottom. All outdoors which is a draw for folks in the forever pandemic world.

Yes, yes, and yes.

This is anecdotal to me, but I remember going to the mall a whole lot as a kid cuz my mom liked shopping at the stores there. Nowadays, she still shops at the same stores, but usually through their own websites. For me, when I learned how to drive and could go to the mall myself, it was probably only to go to a place like Gamestop, since the one in the mall was the closest to me. Again, online shopping, and especially being able to download games through like, Xbox Live, the eShop (and Steam, but I wasn't really into PC gaming until much more recently) was much more convenient than having to drive 20-30 minutes to the mall.

EDIT: Another thing I remembered is that a Target opened up closer to where I lived, so it just became more convenient to shop there for stuff like cheap clothes vs brand name places like H&M. They also sold stuff you couldn't buy at the mall like groceries, so it was more enticing, i guess.

Recently I went back to the mall I grew up around and it was a lot more empty. One of the really big stores that was there when I was a kid was Sears and they're gone now, and that mall had a TON of space dedicated to Sears. No one has come to lease that space. The mall has a sprawling parking lot that's mostly empty now.

I remember as a kid there were always like, crazy extravagant displays at the mall around the Holiday Season, and things like raffles where you could win a new car or something, but I don't think any of that has happened there in recent years to nearly the same scale.

I wouldn't say this mall is completely dead yet (I visited a different mall that had like, maybe 5 stores open and a lot of converted office space in it on a Saturday afternoon and that was eerie and dead while still being open to the public), but I think its on its way out.