this post was submitted on 12 May 2024

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Americans are choking on surging fast-food prices. "I can't justify the expense," one customer says (www.cbsnews.com)

submitted 6 months ago by MicroWave to c/news

422 comments fedilink hide all child comments

Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.

Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."

Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.

A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.

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[–] UnderpantsWeevil 13 points 6 months ago (21 children)

The devil's bargain that the American Middle Class struck in the 70s was that women would enter the labor force and all the domestic work would be handled by a professional service sector. Rather than cooking at home, we all eat out at cheap kitchens. Rather maintaining a home, we just rent. Rather than spend a day cleaning, we have dishwashers and rumbas and cheap immigrants to do maid work. Rather than spending time outdoors, we get a gym membership. Rather than providing child care ourselves, we outsource to daycare centers. Etc, etc.

That deal has been breaking down since at least the Housing Crisis of '08, but its really kicked into high gear after COVID. What was supposed to be cheap industrialized outsourcing has climbed in cost by leaps and bounds.

You can argue that the original deal sucked. Establishing a permanent underclass to do the grunt labor of civilization had all sorts of awful knock on effects, not the least of which was the food getting saltier and sugarier and generally more awful for our physical health.

But the alternative is what? Tell half the population to get back in the kitchen? Boycott Big Agriculture? Just eat smaller portions?

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[–] [email protected] 11 points 6 months ago

Makes it easier to not eat that trash.

[–] [email protected] 11 points 6 months ago (3 children)

Nothing has made me cook at home more than fast food prices.

I mean… the reason isn’t good, but the outcome is. Maybe this’ll actually make a dent in the obesity epidemic, which fast food exacerbates immensely.

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[–] slurpinderpin 10 points 6 months ago (13 children)

Taco Bell’s app is a game changer, can still get a box for like $6. But that’s the only place I’ll get fast food anymore

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[–] CosmicCleric 10 points 6 months ago (13 children)

In theory this will mean a more healthy population, as people start cooking food at home, instead of eating fast food.

Sucks for people on the move though.

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[–] [email protected] 9 points 6 months ago (2 children)

I can make tastier, cheaper and healthier burguers than McDonald's at home faster than the delivery itself. It's just a matter of practice. I really don't get how they can justify their prices at this point.

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[–] [email protected] 8 points 6 months ago* (last edited 6 months ago) (2 children)

What also stinks is that most apartment rentals have a kitchen that has enough cabinets to store: