Maybe it played well in focus groups, but I find these kind of videos entirely underwhelming and fake.
Not because I'm detached from reality, or a Trump enthusiast, but because it's a terrible ad that someone would make when they looked for dirt on someone and find nothing.
Don't tell me, show me. And I don't mean footage of people who don't like Trump saying "TrUmP bAd", show me Trump being a traitor, show him admitting to crimes, show him being creepy about Ivanka/children, show him hating the military, show him for who he is.
There's actual mountains of clips/sound bites/direct quotes either from Trump, other Republicans, or praise from Russia that directly expose all the awful pieces that make up Trump.
It's literally the weakest "attack" ad I have ever seen, to the point where it's basically a Trump ad. If you can't show him sleeping in court, show him babbling and fumbling words, drinking water, walking around ramps.
How many cult members leave a cult because their leader "changed" or "is not the same anymore" by... Taking naps?
Yes, a lot of these ads are directed at the population who are on the fence/swing voters - which makes sense in theory, but is actually stupid in practice.
Anyone who isn't in the MAGA cult should be able to track/map the coordinated trajectory towards facisim driven by Trump, GOP, Russia, FOX/OAN/Qanon etc etc., Everyone with eyes and ears should know exactly how they lie, what they lie about, and it needs to be everywhere.
If you want to create anti Trump Buzz, you can't just walk into a room, "gesture broadly" and leave, then expect people who haven't been paying attention to get it.
The non-fascist population needs to be constantly talking about how fucked the situation is, and how aware they are of media complacency. Enough people should feel genuinely scared about the American reality that swing or undecided voters can't exist because there's no information vacuum.