this post was submitted on 03 Jan 2024
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In 2004 the German company Heckler & Koch's product catalog was released at an industry trade show. Unfortunately their photographer didn't notice that their cartridges had been loaded backwards into the magazine.

This sparked a meme of sorts among HK enthusiasts where they would mimic the error stating that was infact the correct way for HK pistols.

Here's two examples:

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[–] Hotdogman 22 points 11 months ago

It's for when you want to shoot things behind you

[–] coffeebiscuit 21 points 11 months ago (1 children)

The best ads are the ones that still generate attention long after the first publication.

[–] Anticorp 1 points 1 month ago

I'ma buy an HK now!

[–] RestrictedAccount 17 points 11 months ago

Not just the photographer, there was probably a Product Manager and/or a Marketing Manager that signed off on that.

[–] Jumi 15 points 11 months ago (1 children)

I worked for that company and from everything I've seen there I'm honestly not surprised.

[–] FireTower 9 points 11 months ago (2 children)

Everyone truly is pretending they know what they are doing. Any interesting stories you can tell from your time at HK?

[–] Jumi 5 points 11 months ago (1 children)

The coolest thing I experienced was in my apprenticeship. I got choosen to help prepare the shooting range for investors but they left without really shooting anything so I and another apprentice could shoot basically all still produced products except MGs and grenade launchers.

The most interesting things I shot that day were an MP5k in a briefcase, a silenced MP7 which was really quiet, an HK417 in full-auto which was uncontrollable, the G28 (Bundeswehr version of the civil version of the HK417) on a long shooting range and the prototype of the HK433.

[–] FireTower 3 points 11 months ago (1 children)

That's pretty neat. What was your impression of the HK433?

[–] Jumi 3 points 11 months ago

I didn't see or feel much difference to the HK416 or G36 since it's basically a hybrid of those two. It's another gas-operated 5,56mm assault rifle with little to no recoil but it looks really cool.

[–] [email protected] -1 points 11 months ago

They didn't know how bullets worked

[–] jordanlund 13 points 11 months ago (1 children)

"Accuracy, Reliability"... 🤔

[–] Potatos_are_not_friends 14 points 11 months ago (1 children)

It's like when I write "attention to detail" in my resume and then have a few typos.

[–] jordanlund 4 points 11 months ago* (last edited 11 months ago)

"Attemption" Hey, you TRIED! :)

[–] [email protected] 9 points 11 months ago (1 children)

Wide part of the magazine, wide part of the casing. It kinda makes sense if you look at them (without looking at the gun).

[–] Hotdogman 7 points 11 months ago* (last edited 11 months ago)

Flat back of the casing, flat back of the magazine.

Edit: more obvious in your hand

[–] JustAManOnAToilet 7 points 11 months ago

Photographer was making sure it would look right if the image got flipped, obviously.