this post was submitted on 06 Jul 2023
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The big attraction for using TikTok, Facebook, Twitter, Threads, whatever, is the ease of use, the almost zero learning curve. Find a hosting company that has a 1-click instance install, and then put an admin frontend on it where just about anybody can just check boxes to configure it. Once you've done that, everybody will spin up their own instance.
I highly doubt most users would want to pay to makes their experience harder.
How many people host their own email server?
I believe heavy users, such as influencers, companies, and some government agencies would want to host their own instances.