this post was submitted on 06 Apr 2024
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Roku has patented a way to show ads over anything you plug into your TV (arstechnica.com)
submitted 7 months ago by ForgottenFlux to c/technology
231 comments fedilink hide all child comments
 

A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn't yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there's no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata "to identify one or more objects" in the video frame, transmit that identification information to a network, and receive and display a "relevant ad" over top of whatever the paused content is.

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[–] [email protected] 69 points 7 months ago (35 children)

Now, if only they would invent the exact opposite of this, I would buy it

I want zero ads. Ever.

[–] [email protected] 24 points 7 months ago* (last edited 7 months ago) (31 children)

They did! Its called a pihole plus ublock origin plus piracy.

You can't buy it, only the hardware, but the software is all free.

[–] [email protected] 9 points 7 months ago (12 children)

Still doesnt block youtube ads 😩

[–] naitro 26 points 7 months ago (3 children)

For ad-free youtube on Android TV: SmartTube

For ad-free youtube on mobile Android devices: ReVanced

For desktop: Firefox + uBlock origin

[–] [email protected] 8 points 7 months ago (2 children)

Also for Android: NewPipe
Also for desktop: FreeTube

[–] [email protected] 4 points 7 months ago (1 children)

Or GrayJay for Android

[–] d4rko 1 points 7 months ago

Or Tubular

[–] AtariDump 1 points 7 months ago

Ad free YouTube on RokuOS? TIZEN?

Ad free YouTube on iOS?

[–] [email protected] -2 points 7 months ago

Sadly, Firefox + ublock is becoming unreliable. I routinely can’t play YouTube videos on my desktop computer with that setup (+ a vpn) because google just won’t serve them. I just get perpetual loading screens.

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