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While I think that it's probably rare, there have been conspiracy theories that are intentionally crafted to achieve goals.
https://en.wikipedia.org/wiki/Operation_INFEKTION
And I am very sure that there have been many efforts to amplify existing conspiracies; you can look at disinformation research.
I think that the majority of conspiracy theories are asroturfed, even those that actually started as grass roots. The Russians clearly admit that reinforcing propaganda rhat sticks, is a big part of their strategy.