this post was submitted on 13 Oct 2023
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Netflix to open branded retail stores for some reason (www.engadget.com)
submitted 1 year ago by L4s to c/technology
98 comments fedilink hide all child comments
 

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

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[–] [email protected] 30 points 1 year ago (2 children)

No. Merch has direct profit that has a much larger margin than streaming. It's just a new cash flow for them. Same reason patreon was offering merch and discord too.

You have an asset in land and physical goods to sell for money. It's not complicated why they are pivoting to it.

[–] Fedizen 4 points 1 year ago* (last edited 1 year ago)

The lesson of star wars was that merch is both profitable and is functionally marketing. It also might get around some of their contracts.

[–] [email protected] 1 points 1 year ago

It's probably both