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I've done it every year so far, and this year was by far the worst. The up front heat wasn't more or less than last year, but this year's lingered for so much longer. Even after the heat in my mouth had died down, my guts were cramping. It went on for 12 hours or so. One of the other people that did it with me said he was out walking his dog with his wife and he nearly collapsed in pain 5 hours later. We are both hot sauce people, and we like it the hotter the better, but this year was just actual poison. We decided this would be our last one, and it looks like we are making the right call. I'm all for adventure in eating, but Paqui should really take a step back and set some boundaries for what they'll sell, because at some point it crosses the line from experience to emergency room.