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Got this notification when I opened Chrome when coming back to my desk after lunch.
"We changed our privacy settings to allow us to snoop on what you're looking at and shove you ads accordingly. Feel free to opt out, but we'll probably opt you back in when you aren't paying attention."
Used to think otherwise, that I was immune to the phenomenon that you're describing. But then the other day I realised my shoes were hurting my feet. I was seriously considering buying shoe inserts (if that's their English name), even had the brand in mind, until I realised what was happening.
I've seen ads for this brand on tv like a decade ago. Before that, I honestly had no clue such things existed, I'd seen them in a store like, twice. Never seen anything related to them ever since. Literally forgot about them until I felt the slightest urge to buy them. I was really taken aback when I realised what had happened in my "advertising-immune" mind
It isn't one or the other. They're trying to both persuade you and develop brand awareness. But they'll settle for brand awareness.