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The blackout is starting to have a financial impact on Reddit, but we must stay dark! (www.adweek.com)

submitted 1 year ago by Jessica to c/lemmyworld

215 comments fedilink hide all child comments

If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.

After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.

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[–] Jessica 72 points 1 year ago (10 children)

A new blackout tracker just dropped on the Discord: https://darktotal.com/

[–] naneek 27 points 1 year ago (2 children)

I’ve also been liking https://blackout.photon-reddit.com/

[–] [email protected] 12 points 1 year ago (1 children)

That’s very useful. I scrolled through the out of blackout list and was disappointed to find quite a few of my most-visited subreddits were public again

[–] SpezCanLigmaBalls 23 points 1 year ago* (last edited 1 year ago)

It almost makes me more upset that the subreddits are going public and makes me resist going back even more. It’s obviously having some sort of impact from that article about advertisers. Like, do mods really need to have their subreddit public that much? Go touch some god damn grass It’s irritating

[–] Jessica 5 points 1 year ago

Oh that's a great one as well! The graph bottom right tracking individual subs over time is super helpful

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