this post was submitted on 22 Jul 2023
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Everyone's 'okay' with it until it's $5 more. Then another $5. Then another $5.
This is what's happening with all of these streaming services. They're all doing the gradual boiling water trick. They know if they turned the dial all the way to hot to make the water boiling, metaphorically speaking, that nobody in their right mind would want to jump in. But if they just turn the dial slowly, let the temperature build up by hiking these prices bit by bit, it wouldn't cause that much of a stir and people will be complacent with it.
It's what the software industry calls dumping. Microsoft got in trouble for doing it with IE. They give something away for free or cheaper than the competition, basically subsidizing the cost with another lucrative division of the business. We make a bunch of money selling Windows, so we can afford to give away IE for free. And eventually we'll put the competition out of business, then we can increase the price once we no longer have any competition.