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Edit: to clarify: the message in the ad is actually ironic/satirical, mocking the advice for cyclists to wear high-viz at night.
It uses the same logic but inverts the parts and responsabilities, by suggesting to motorists (not cyclists) to apply bright paint on their cars.
So this ad is not pro or against high-viz, it's against victim blaming
Cross-posted from: https://mastodon.uno/users/rivoluzioneurbanamobilita/statuses/113544508246569296
It's not victim blaming, it's practicality. You can be right, and still be dead. Motorbikers have the same problem as us pedalbikers
It's victim blaming because you are acting on the wrong side of the problem: in every field where you need to mitigate some danger, self protection is the last thing to do, not the first. The first thing to do is to act on the source of danger: avoid (es. bike infrastructure) and mitigate (es: redice speed, less cars, less dangerous cars...)