this post was submitted on 14 Aug 2024
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My guess is building hype, probably.
I’ve seen no indication Valve is upset at what has transpired besides banning the person who shared information, which is the exact same thing they do to random people who (mistakenly or otherwise) stream the game on twitch/youtube.
Valve absolutely knows if they want Deadlock to be an absolute secret, they need to issue NDAs. They didn’t, so it must be something else.
The something else is that we all talk about the game because of this stunt. It is pretty obvious what the plan was from the Start.