this post was submitted on 14 Aug 2024
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In any other setting if you tell a journalist something without an NDA, and outside of a personal setting, you should expect it to get published.
What the fuck did they think they where doing when they released it to 18,000 players?
My guess is building hype, probably.
I’ve seen no indication Valve is upset at what has transpired besides banning the person who shared information, which is the exact same thing they do to random people who (mistakenly or otherwise) stream the game on twitch/youtube.
Valve absolutely knows if they want Deadlock to be an absolute secret, they need to issue NDAs. They didn’t, so it must be something else.
The something else is that we all talk about the game because of this stunt. It is pretty obvious what the plan was from the Start.
In any setting, if a journalist is asked not to publish something and they do anyway, the journalist should expect to not have people willing to talk to them or show them things anymore.