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Listen imma level with you bro, if they are genuinely calling it "toilet to tap", and you dont get why people might find that a little off-putting, then i dont think this thread has anything for you.
Poor branding aside, it doesn't really change anything, though. But yeah.
I at least appreciate the honesty in the naming rather than some marketing doublespeak. That said, I'd be okay with it if they called it "astronaut water" or something lol.
Branding is everything when it comes to the masses. Ideas live or die because of their marketing.
Lol, I hate that you're right :sigh:
Anyone who's passed 5th grade science would know that water is fine, but that's asking too much of more people than I'd care to imagine.
Men in Black nailed this 20 years ago:
People as individuals are usually pretty smart in at least a few areas. People as the masses are highly emotional. Our emotions produce revulsion at the idea of drinking reclaimed water, and so that's what you get as a response from the masses without proper marketing to change those feelings. So, if anyone isn't giving this enough thought, I'd say it was the person who came up with the slogan "toilet to tap". They should have known better.
Shit MiB is nearing 30.
Eek!
If you had never heard of the actual things before, the following names are terrible.
Would you sign up for a planned, injectable micro infection?
or use a body restrainer strap in a car? A car equipped with an explosive skull decelerating dynamic catchment system?
Just saying, naming of things matters
Haha thats actually a solid idea. I'd drink astronaut water in a heartbeat.
I think your right the honesty is refreshing but when it comes to marketing i think reclaimed water is just about the last place you want that kind of honesty
You'd love singapore's name for the toilet to tap, it's call NEWWater.
(Disregard if NEW is an acronym, I guess lol).
Not trendy enough. How about NuWater?
I was thinking of "astronaut water" if we had to rebrand it.